If you are asking what homepage text should I submit, the short answer is this: submit the actual written copy from your homepage, not just the URL, a slogan, or a few product names. If the page cannot be accessed properly, the text itself is what allows a proper review of your messaging, layout priorities and whether visitors can quickly understand what you offer.
That matters more than many people expect. A homepage is not just a welcome mat. It is usually the page that tells a first-time visitor whether they are in the right place, whether they trust you, and where to go next. If the text you provide is incomplete, anyone reviewing it is forced to guess. Guesswork leads to weak advice.
What homepage text should I submit for review?
Submit the core copy exactly as a visitor would read it on the page. That usually starts with the main headline, the supporting text underneath, button text, short introductory sections, category or service descriptions, trust statements, and any featured calls to action.
In plain terms, if your homepage says you sell raw honey, beeswax candles, beekeeping kits and training days, include all of that wording. If you run experience days, hive adoption schemes or corporate workshops, include those sections too. If there are testimonials, guarantees, delivery notes or accreditation statements that sit on the homepage, those can be useful as well.
What does not help is sending only fragments such as:
- “Premium honey and more”
- “We love bees”
- “Shop now”
- a navigation menu on its own
Those snippets are too thin to judge properly. A homepage works as a whole, and the wording around each section changes how the page is understood.
The minimum text to include
If you cannot send every word from the page, send the parts that carry the message. That normally includes your hero section first. This is the area at the top of the homepage and is often the difference between a visitor staying or leaving.
A useful submission will usually contain your main headline, one or two supporting sentences, and the main button text. After that, include the next key sections in order. Order matters because homepage copy is not just about wording. It is also about what you choose to say first.
For example, a beekeeping business might lead with educational services because courses are the main income stream. Another might lead with honey and wax products because it is primarily a shop. Neither is automatically right or wrong. The homepage text needs to reflect the actual purpose of the site.
If you want useful feedback, include enough copy to answer these questions:
- What does the business offer?
- Who is it for?
- Why should the visitor trust it?
- What should the visitor do next?
If your text does not answer those clearly, that is usually the first issue to fix.
What homepage text should I submit if my site has several audiences?
This is where things often get messy. Many businesses serve more than one type of visitor. In our sector, that can mean beginner beekeepers, experienced keepers, gift buyers, schools, and corporate clients all landing on the same homepage.
If that sounds familiar, submit the text for every homepage section that speaks to a different audience. Do not trim out the corporate area because you think it is secondary. Do not remove course information because the shop matters more to you. Review depends on the full picture.
The trade-off is simple. A homepage that tries to speak to everyone can become vague. A homepage that focuses too narrowly can ignore profitable audiences. Good feedback depends on seeing how you currently balance those competing goals.
For instance, if your homepage opens with “Award-winning honey from British bees” but most of your revenue comes from beekeeping courses and corporate experiences, the wording may be attracting the wrong expectations. Equally, if the opening is heavily corporate but most visitors are hobbyists looking for practical supplies, that can create friction. The submitted text should reveal that tension, not hide it.
Submit the real wording, not the version you meant to write
This is a common mistake. People often send cleaned-up copy that is different from what is live on the site. That slows everything down because the review is no longer based on the visitor experience.
Submit the exact homepage text as it appears now, even if you already know parts of it need rewriting. A rough but honest submission is more useful than a polished version that does not match the page.
That includes awkward headings, repeated phrases, overlong paragraphs and unclear buttons. Those are often the very things that need attention. If the live page says “Learn more” in six different places, that is worth seeing. If the homepage keeps switching between “shop”, “academy”, “experiences” and “services” without clear structure, that is worth seeing too.
Include surrounding context where the text depends on design
Homepage copy does not sit in isolation. Sometimes a sentence only makes sense because it appears next to a product image, a course calendar or a trust badge. If that is the case, mention the context briefly when you submit the text.
You do not need to write a full design brief. A simple note is enough, such as “This paragraph sits under a photo of our beekeeping experience day” or “These three boxes link to shop categories”. That helps the reviewer judge whether the text is doing enough on its own or relying too heavily on visuals.
This is especially useful for ecommerce and education-led sites. A homepage for a honey and beekeeping business may have sections that make perfect sense with product photography but feel vague when copied into a document. A little context prevents misreading.
What not to submit
Do not submit only a homepage URL if the page is inaccessible, blocked or incorrect. Do not submit a list of products pulled from your navigation. Do not submit metadata alone, such as a page title and meta description, and expect that to stand in for homepage copy.
Also avoid sending a wall of text with no indication of which line is the headline, which lines are section headings and which lines are button labels. Structure matters. If possible, keep the text in homepage order and label the sections clearly.
That does not need to be fancy. A simple format works well:
Hero headline Supporting text Primary button
Section heading Section paragraph Button
Featured categories Category names
Trust section
That is enough to make the page understandable.
Why complete homepage text leads to better feedback
A proper submission allows analysis of more than grammar. It helps assess clarity, intent, hierarchy and conversion logic.
For example, a reviewer can spot whether your opening line is too broad, whether your trust signals appear too late, whether your course offering is buried, or whether your shop categories are doing too much work. They can also see whether the tone fits your audience. A beginner beekeeper needs clear language and confidence-building cues. A commercial client booking a workshop or white-labelled honey service needs competence, reliability and a straightforward next step.
Without the full homepage text, those judgments become shallow. You may get generic advice such as “be clearer” or “add a call to action” when what you really need is a tighter message for a mixed audience, or a better sequence between education, products and corporate services.
A practical benchmark for a strong homepage submission
If someone reads only the text you send, they should still be able to explain your business back to you fairly accurately.
They should be able to say something like: this company sells honey and beeswax products, supplies beekeeping equipment, runs courses and experience days, and also works with corporate clients on events, gifting or hive adoption. If they cannot get to that level of understanding from your submission, the text is probably too thin.
That does not mean your homepage needs to be long. It means it needs to be complete enough to carry meaning. A concise homepage can work very well if each section earns its place and leads the visitor somewhere sensible.
One mention of Bees for Business would only make sense here if the homepage genuinely covers both commerce and education, because that mix needs careful wording. It is not unusual in the UK market, but it does require clear signposting so visitors know whether they should shop, book, enquire or keep reading.
The best way to send it
Copy and paste the homepage text in the same order it appears on the page. Keep headings separate from body text. Include buttons. Add short notes only where context is needed. If there are several versions of the homepage for seasonal campaigns or different audiences, say which one is the main version.
That will give whoever is reviewing it enough to assess positioning, clarity and whether the page is doing the job you need it to do.
If you are unsure whether a section counts as homepage text, include it. It is far easier to trim excess than to diagnose a page from half the message.